Welcome to Extraordinary Communications.

We are a group of media digital specialists who create online marketing and communications.

We strive to ensure the work we do is not routine. Not run-of-the-mill, not commonplace, or dull.

In other words, by exceeding expectations, we produce something out of the ordinary.

What we do

We are experts in the use of video, online.

Of course, any decent communications strategy needs to start with deep thought about what needs to be said rather than how to say it.

But we unashamedly favour moving image content for websites, emails, and the digital realm, because we believe it works best.

We’re most effective when collaborating with ambitious and dynamic organisations – people who think like we do.

Our job is to simplify complex issues, prepare coherent strategies, and create campaigns, that have clear intentions and long-term vision.

We love to make cool stuff that is highly focussed, original, and immaculately executed.

But we also like to crunch numbers, to monitor and analyse performance, so we know how to make it work even better, going forward.

About us

We’re left brain, we’re right brain.

We’re strategists, researchers, planners, and analysts. But we’re also conceptualisers, writers, designers, and filmmakers.

And we’ve worked both as clients and as suppliers, so we understand the challenges, and opportunities, facing professional firms.

We were there at the start of the digital revolution and have devised our own unique approach to creating online video communications.

The result is a record of successful outcomes for organisations in the professional services, health and not for profit sectors.

We have experience devising communication solutions, and the expertise and imagination to bring them to life.

The ideal combination of skills to make the most of today’s ever-expanding digital media possibilities.

Why video?

The fact is, nothing cuts through like a movie.

Video is at the heart of our marketing and communications package, because we believe moving pictures are, quite simply, the most powerful online tool available, for seven powerful reasons:

  • Google loves video and ranks it ahead of other content.
  • Film, above all, is what people like to share on social media.
  • Video is proven to boost traffic, and tempt visitors to linger.
  • Video will enliven the visitor journey through your site.
  • In email marketing, video lifts open rates and click-throughs.
  • A personal video is the next best thing to meeting someone.
  • Video will differentiate you from your competitors.

Of course, all the above applies only to intelligent, thoughtful, creative, and professionally-produced films.

The Cycle

The Extraordinary Cycle – strategic development in four key stages.

The moment our cameras start rolling is the culmination of a lengthy and detailed process, that continues long after the director shouts ‘cut!’.

Before we shoot, we examine, analyse, and plan, every aspect of your online communications in relation to your target audience, and your general business objectives.

And once the films are edited and approved, we continue testing, analysing, and refining, your message as we go along. Effective communication is dynamic, not static.

The best way we know how to achieve an extraordinary outcome for our clients is to work rationally, according to a proven method.

Which is why we use our own bespoke four-stage project management system called the ‘Extraordinary Cycle’.

Discovery & Analysis.

Using the visual editor has never been easier.

Discovery & Analysis.

Starting with an audit, using a mix of research, workshops, and detailed analysis, we prepare an assessment of your existing content. Then we review your content options against your customer demographic and their decision-style, and consider any competitive activity. We then identify areas where video can enhance existing opportunities, or create new ones.

Development & Creativity.

Using the visual editor has never been easier.

Development & Creativity.

Now we devise your video marketing strategy, incorporating key performance indicators to ensure future accountability. Then, working to an agreed creative brief, we get creative, devising concepts, and writing scripts, that will motivate, charm, and inform. All with the aim of building relationships with, and calling to action, your target market.

Production & Approval.

Using the visual editor has never been easier.

Production & Approval.

Working to a strict production schedule prioritised against needs, we move into the film production process which will involve, script, casting and location decisions, shooting, editing and post-production. This will be completed by a formal client approval process and any associated web development that may be needed.

Monitoring & Adjustment.

Using the visual editor has never been easier.

Monitoring & Adjustment.

With your films installed on your site or distributed in on-going email campaigns, our sophisticated software and delivery platforms mean we can monitor campaigns in real time. We can make swift adjustments on the hoof to maximise outcomes and give full reports on progress against objectives and clear guidance for ROI calculations.

Key skills

A brief look at our services and areas of expertise.

We offer a complete portfolio of services for video online communication covering every aspect of the process from inception to completion.

You can engage us for the entire journey, or simply for our expert input in specific fields.

Whatever you need we have the capability and we’re happy to help!

Master Content Consultancy.

Using the visual editor has never been easier.

Master Content Consultancy.

Taking an all-encompassing view of your online content needs prior to preparing a detailed strategy.

Content Audit & Gap Analysis.

Using the visual editor has never been easier.

Content Audit & Gap Analysis.

An overview of what you already have, highlighting where content is absent or inadequate.

Customer Journey Alignment.

Using the visual editor has never been easier.

Customer Journey Alignment.

Putting the spotlight on user experience and making content recommendations.

Video Marketing Strategy.

Using the visual editor has never been easier.

Video Marketing Strategy.

Using research findings to devising a key strategy, incorporating relevant KPIs to allow accountability and ongoing campaign tweaks.

Targeted Content Campaigns.

Using the visual editor has never been easier.

Targeted Content Campaigns.

Content recommendations to meet specific, departmental, tactical, or strategic, marketing aims.

Video Content Workshops.

Using the visual editor has never been easier.

Video Content Workshops.

Helping your team to develop the skills to produce simple, high-quality content in-house.

Social Marketing Strategies.

Using the visual editor has never been easier.

Social Marketing Strategies.

Proven plans for incorporating Facebook, Twitter, Instagram, LinkedIn, etc, into your marketing grid.

Creative Idea Generation.

Using the visual editor has never been easier.

Creative Idea Generation.

Conjuring up outstanding creative concepts, scripts, and design, for 5 sec stings, 30 sec ads, animations, explainers, you name it!

Agile Campaign Development.

Using the visual editor has never been easier.

Agile Campaign Development.

Full client involvement in creative process to maximise speed, brief fulfilment, and budget management.

Movie-style Film Production.

Using the visual editor has never been easier.

Movie-style Film Production.

Professional casting, locations, shooting, editing, and sound design, incorporating a formal client approval process.

Managed Video Campaigns.

Using the visual editor has never been easier.

Managed Video Campaigns.

Critical path planning to ensure right audience / right time / right medium video distribution.

Personalised Email Marketing.

Using the visual editor has never been easier.

Personalised Email Marketing.

Targeted email video using the unique FLIMP distribution platform, with built-in effectiveness metrics and lead-nurturing software.

Social Link Architectures.

Using the visual editor has never been easier.

Social Link Architectures.

Building from scratch corporate YouTube channels , and LinkedIn, Facebook, Twitter, Pinterest, Instagram profiles.

Social Marketing Campaigns.

Using the visual editor has never been easier.

Social Marketing Campaigns.

Populating social links with filmed content and managing ongoing social link activity.

Video News Channels.

Using the visual editor has never been easier.

Video News Channels.

Building, creating content for, and maintaining corporate branded news channels.

Performance Tracking and Analysis.

Using the visual editor has never been easier.

Performance Tracking and Analysis.

Campaigns monitored in real time with against objectives with clear data for ROI calculations.

Clients

Some of our clients, and the nice things they say about us.

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Contact

Hey, don’t be a stranger!

Call me, Susan Ingham, on 07900 935 835 for an initial chat to discover how Extraordinary Communications can help your business grow.

Alternatively, please use the contact form below.

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07900 935 835

The Landing, Media City UK, Salford, M50 2ST

susani@extraordinarycomms.com